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The basic concept of the commercial refrigerator


Commercial refrigerators are highly professional, not only have professional storage temperature requirements, but also have strong requirements for display. Refrigerators with good display can effectively promote the sales of operators. Therefore, a typical feature of commercial refrigerators is that they mostly use single-layer or multi-layer transparent glass doors (except kitchen refrigerators used to store food materials), Consumers can see the internal items without opening the refrigerator door.

(commercial refrigerator)There are obvious differences in channels and products between China's commercial refrigerator market and household freezer market. The commercial refrigerator market is mainly composed of the industry key customer market and the terminal scattered customer market. Among them, the refrigerator manufacturers mainly cover the industry customer market by means of enterprise direct sales. Each year, the purchase intention of commercial refrigerators is determined through the bidding of key customers in the beverage and ice cream industry, while in the scattered customer market, they mainly rely on dealers.